The Christmas market season is approaching. Find out how to prepare your apartments for winter guests and increase occupancy with the help of Solarento.
The holidays are not just about Christmas trees and gifts—they are also a time for special trips. In December and early January, Poles (and tourists from abroad!) eagerly visit cities with traditional Christmas markets. Warsaw, Gdańsk, Kraków, Wrocław, and Poznań attract visitors looking for a festive atmosphere. It's the perfect time to increase the occupancy of your apartment. At Solarento, we know how to take advantage of this.
1. Create the right atmosphere – details make all the difference
Guests booking apartments in winter are often looking not only for accommodation, but also for a cozy place with a festive atmosphere. What should you prepare?
– A small Christmas tree or Christmas garland,
– scented candles and LED lights,
– a warm blanket, thick pillows, a selection of teas and cocoa.
These are small details that make a huge impression—especially in photos and post-stay reviews.
2. Description tailored to the season
At Solarento, we modify apartment descriptions to highlight their proximity to the Christmas market and festive attractions in the area. It's a simple technique that increases the number of bookings. Emphasize:
– distance to the city center or old town,
– availability of public transport,
– the option of late-night self check-in.
3. Promotions and flexibility = more bookings
The holidays are a time for spontaneous trips. It's worth considering:
– the "Stay for 3 nights – pay for 2" offer,
– flexible cancellation terms,
– children and pets are welcome.
Solarento optimizes offers based on data—you don't have to analyze the market yourself.
4. Communication with guests – inform and inspire
In the message sent before arrival, it is worth including a link to a map of the market, event suggestions, recommended restaurants, and local Christmas traditions. This will help guests be better prepared and more likely to recommend your apartment to others.
Winter is a great opportunity to make your apartment stand out and attract guests looking for an atmospheric getaway. Solarento supports owners in preparing their apartments, managing their listings, and communicating with guests. This can make the holiday season one of the best rental periods of the year.
Contact us: kontakt@solarento.com | +48 512 345 678 | www.solarento.com